Crisis Communications
Small-Medium Business Experts
Every business needs to communicate, which must include strategic messaging and timely responses during crisis. For example, this ranges from: company reviews, sales processes, full staff recruitment cycle, and direct client communications. What do you say to a client if their data & information has been compromised? Either directly by you, or one of your service providers? This needs to be pre-planned BEFORE disaster strikes.
Crisis Communications is an inseparable part of Business Continuity; but can be stand alone.
WHY DO YOU NEED IT?
​It's not a matter of IF, it's a matter of WHEN
You will need to communicate during a crisis.
#1 Comms Hazard Identification
& Risk-Assessment
First we identify which areas of your business require Crisis Communications, then calculate the existing & potential risk. This ranges from internal communications, clients, and external stakeholders which includes your service vendors. Once this step is complete , it transitions to the next step which is Strategy.
#2 Strategy
Crisis Communications strategy is fluid and will be unique to each business. HOW do we eventually Plan for these topics below? That's what the Strategy is for.
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Stakeholder Analysis
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Message Development
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Spokesperson Training
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Communication Channels
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Scenario Planning
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Monitoring & Listening
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Regular Updates & Drills
#3 Crisis Communications Plan​
Welcome to the final step! Like the Strategy, this is also fluid and made to fit the needs the business. This Plan must be a living document that adapts as business needs change.
Business & communications resilience is a process. Let's have a chat in our free discovery session.
Don’t let business disruptions get the best of your operations—we will provide you with the resources, training, and planning you need when disaster strikes. Communicate like a pro during crisis!